The journey focused site design guide 309

A small business website does not need to be flashy to be effective. It needs to be clear, credible, easy to use, and built around one simple idea: help the right customer take the next step. That sounds obvious, but in practice, many small business sites miss the mark. Owners spend money on a nice-looking homepage, then wonder why calls stay flat. Or they launch quickly with a bargain template, only to discover that the site loads slowly, buries contact information, and